Greta Cowan
Adaptive Leadership Coaching
Coaching through the lens of Adaptive Leadership en-courages clients to resist jumping to technical solutions and, as a result, develop the skills required to thoughtfully, proactively, and courageously approach complex challenges – to sit with the uncomfortable questions that may hold the key that unlocks the door to a better tomorrow.
My form of activism: to serve as a trusted thought partner to those committed to leading with purpose and manifesting impact.
What I do
I offer a safe, open, non-judgmental coaching environment for leaders who often feel very alone in their challenges. Inviting clients to drop down into the heart and gut – we circumvent the chatter in the brain to access what matters most.
How I work
The journey often starts with the Self. What do you stand for as a leader? What are the guiding principles that have calibrated your inner compass? What life moments have sparked, galvanized, or challenged these principles? How do these core values inform your purpose and guide your self leadership? Starting with the Self sets the foundation for empowered co-creation with others; boldly paving the path toward the aspirational future you envision.
Selected Highlights & Projects
US Bureau of Primary Health Care (BPHC): Coaching for Leadership Team launching a significant change initiative at a federal office that oversees funding for nearly 1,400 health centers across the country that provide healthcare to underserved communities at over 16,200 sites.
Columbia University’s Tamer Institute for Social Enterprise and Climate Change: Providing leadership coaching for participants of the Tamer Institute’s Senior Leadership Program.
Acumen Academy: Co-creator of the online course: “Storytelling for Change”. Since its inception, this virtual workshop has been experienced by thousands of changemakers around the globe.
Advisory Board Member/Greenwood Place: Advisor to a community of high-impact philanthropists committed to tackling social and environmental injustice. Serving as coach for Co-Founder/CEO.
Focus Areas
- Individual and Leadership Team Coaching
- Adaptive Leadership
- Leadership Narrative
- Empowered Leadership
- Navigating Polarities
- Leader as Coach
Relevant Credentials
- Georgetown University’s Leadership Coach Certification Program; 2010
- Professional Certified Coach (PCC) credential earned via the International Coaching Federation; 2011
- Global Team Coaching Institute’s Team Coaching Foundations Certification; 2020
- George Mason University’s Master Coach Program; 2023
- Certified to administer the Leadership Agility 360 Assessment
Articles and Insights
Leadership… It’s Personal
You may think that your story doesn’t matter, that people aren’t interested, that you shouldn’t be talking about yourself. But when you do public work,
Work With Me
If you’re looking to strengthen leadership, navigate complexity, or build partnerships that create lasting impact, I’d love to connect. Drop your details and lets start a conversation.